William rosenberg dunkin donuts biography of mahatma

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Why Ratan Tata won’t actually retire

By Brian Carvalho

Society has come to recognise the leaders of modern corporations, among many others, as heroes,” wrote Jeffrey Sonnenfeld in The Hero’s Farewell: What Happens when CEOs Retire (1988).

The premise of Sonnenfeld’s work is that the leader’s heroic “self-concept” leads up to four styles of departure. The Monarchs do not leave voluntarily; they will either die in office or are overthrown. The Generals leave reluctantly and then go on to spend much of their retirement plotting a comeback.

Also Read:How India Inc can restore its public credibility and earn trust of investors



The Ambassadors leave office gracefully but maintain an active and close, albeit low-key, connect with the enterprise they once led. And there are the Governors, who willingly leave office to pursue new interests.

Heroes All

As Ratan Tata walked out of his last annual general meeting, of Tata Global Beverages in Kolkata on the last day of August — and is set to retire from the post of chairman of the Tata group at the year-end — two questions can be asked against the backdrop of Sonnenfeld’s tome: How ‘heroic’ has Ratan Tata’s 21-year tenure as chairman at the diversified conglomerate been; and how has that epic role in guiding the destini

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Dunkin Donuts

View information about Dunkin Donuts. You can view the history of Dunkin Donuts and their impact on branding.

• Dunkin Donuts
• Food and Beverage
• 1950

The story of Dunkin Donuts:

All over the world, you’ll find these coffee shops featuring donuts and other foods. There are more than 11,000 of them in 36 countries. And they got their modest start in 1950 in Quincy, Massachusetts when William Rosenberg…

…opened the first one. Rosenberg sold food at factories and construction sites and found that coffee and donuts were his best sellers. So, in 1948, he opened a store front called Open Kettle on this site in Quincy …

…and two years later changed the name to Dunkin’ Donuts. In 1955, he multiplied the success of the concept by selling franchises.

Rosenberg’s son Robert became C.E.O in 1963 at the age of 25…

…and the expansion of varieties and locations exploded.

By 2010, the company’s sales were six billion dollars.

Dunkin’s logo changed a lot since 1955…

And Dunkin’ had a famous TV ad campaign, featuring Fred the Baker.

Its slogan, “America Runs of Dunkin’” was adopted in 2006.

The “Cronut”, a cross between a croissant and a donut, was unveiled in 2014.

It hasn’t all been sweet, because the company has been criticized for allegedly forcing some f