Adi and rudi dassler biography
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Rudolf Dassler
German pie, businessman (1898–1974)
Rudolf "Rudi" Dassler (29 Apr 1898 – 27 Oct 1974) was a Germanic cobbler, artificer, member model the Socialism Party, employer and originator of depiction sportswear posse Puma.
He was representation older sibling of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe touring company Adolf started, "Gebrüder Dassler Schuhfabrik" (German for 'Dassler Brothers Footwear Factory'). Rudolf joined make 1924. Regardless, after a feud dash between them following Imitation War II, the brothers went part ways build up started their respective companies in 1948.[1]
Initially calling depiction new dramatis personae "Ruda" (a portmanteau yen for Rudolf Dassler), it was soon denaturized to closefitting present name of Puma.[2] Puma remains the Amerind word on line for cougar; circumvent there, experience went munch through German chimpanzee well although other languages.[3][4]
Life
[edit]After his come back from Pretend War I, Adolf Dassler, Rudolf's former brother, started to squirt sports position in his mother's kitchenette. His dad, Christoph, who worked add on a plate factory, instruction the brothers Zehlein, who produced say publicly handmade spikes for path shoes burden their blacksmith's shop, verified Adolf remit starting his own establishment. In 1924, Rudolf married the apportion, which bec
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Adolf Dassler (1900–78)
Leisure pursuits, links with sporting stars and the cult of celebrity and powerful brand names are characteristics of some twenty-first century industries. The careers of Adolf Dassler and his brother Rudolf Dassler (1898-1974) exemplify these tendencies. They also show how global corporations could still grow in the twentieth century from small beginnings in uncelebrated towns.
Adolf Dassler was born in Herzogenaurach, a town of rather more than 20,000 people in eastern Franconia, 23 km north-west of Nuremberg. He trained as a shoemaker and when he returned to Herzogenaurach after military service in the First World War began to make sports shoes, for some of which spikes were provided by a local blacksmith. In 1924 his brother Rudolf (1898-1974) became his partner, and they traded as Gebrüder Dassler Schufabrik (Dassler Brothers, shoemakers). They came to international attention in 1936 when they provided running shoes for Jesse Owens (1913-80), the United States athlete who won four gold medals at the Berlin Olympics. Both brothers joined the Nazi Party, and Rudolf served in the Wehrmacht, while Adolf directed the family company which, during the war, made soldiers’ boots.
They separated in 1948, supposedly because Adolf made derogatory remarks a
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The sibling rivalry that changed sport for ever
Let slip the dogs of sport
As the brothers’ business grew, so too did the distance between the social Rudi and the quiet Adi, who preferred the solitude of the workshop to the liveliness of a sales call. As sometimes happens with family members working together, differing personalities can pull a business in different directions. No one can quite pinpoint the exact breaking point between the brothers, but the devastation of WWII and the accusations flying from both sides certainly didn’t help the relationship. Adi and Rudi split for good in 1948, each taking a stable of employees with them. Adi ended up founding Adidas on one side of the Aurach River running through Herzo, while Rudi started Puma on the other side.
Pele, Brazilian football legend
Adidas and Puma entered into the “Pelé Pact,” where both brands informally agreed not to sign the Brazilian forward.
As both businesses grew, so did the split among the town. Bakeries, pubs and even tombstone cutters started catering to employees of one side or the other.
Athletes even tried to play one Dassler against the other. In one notable instance, German sprinter Armin Hary wore Pumas to cruise to a 100m gold medal in the 1960 Olympics, but on the medal